We started energion-glowly because traditional finance education felt disconnected from actual business needs.
Back in 2019, a few of us were working with small businesses in Keelung. What struck us was how many business owners struggled with basic financial analysis — not because they weren't smart, but because most resources either oversimplified things or buried them in academic jargon. So we built something different.
Building an education platform takes time. And honestly? We made plenty of mistakes along the way. Here's what that journey looked like.
Started with informal Saturday morning sessions at a community center. Twelve people showed up to learn about cash flow statements. We used real business scenarios from local shops — turned out people learned faster when they could see themselves in the examples.
COVID changed everything. Couldn't meet in person, so we built our first online course. It was rough around the edges — recording quality wasn't great, and we had to learn video editing on the fly. But it worked. Students actually finished the courses because the content focused on practical application.
Rebuilt everything based on two years of student feedback. Realized people needed shorter modules they could fit around work schedules. Added real business case studies from Taiwan's retail and service sectors. Started seeing completion rates above 70%, which felt like progress.
We're not trying to turn people into CFOs or accountants. Our goal is simpler — help business owners and managers understand their numbers well enough to make better decisions.
Most of our students work full-time. They're learning this stuff alongside running their businesses or working their day jobs. That's why we structure everything in small chunks — twenty to thirty minutes per lesson, practical exercises you can apply immediately.
Here's something we learned early: people don't need to know everything about finance. They need to know the specific things that apply to their situation. A retail shop owner needs different skills than someone running a consulting business.
That's why we don't do one-size-fits-all courses. Instead, we built learning paths. You start with fundamentals — understanding what revenue, expenses, and margins actually mean. Then you branch into areas relevant to your work.
The best feedback we get? When students tell us they spotted something in their numbers that saved them money or helped them make a better business decision. That's what this is about.
Lead Instructor
Linnea spent twelve years working in financial analysis for manufacturing and retail companies before joining us in 2021. She's better at explaining complex concepts in plain language than anyone we've met. Her background includes helping businesses transition from paper-based to digital financial systems — which means she gets the practical challenges our students face.
We're based in Keelung, but our students come from all over Taiwan. Some take courses in the evening after work. Others go through modules on weekends. The flexible structure matters because life doesn't stop while you're learning.